'You Win Or You Die': HBO Reveals Poster For <i>Game Of Thrones</i>

HBO has debuted the official poster, and new tag line, for Game of Thrones, its eagerly anticipated adaptation of George R.R. Martin's bestselling fantasy epic A Song of Ice and Fire.

Out is "Winter Is Coming," the motto of House Stark that's been so prominent in the marketing thus far; in is "You Win Or You Die," which I guess plays up the "game" of the title. Eh. The image of Eddard Stark (Sean Bean) sitting on the Iron Throne is nice, though.

Game of Thrones is set primarily on the mythical medieval continent of Westeros, whose seven ancient kingdoms are torn between a dynastic civil war, a threat of invasion from the North and the impending return of the rightful heir to the Iron Throne. The 10-episode first season premieres  Sunday, April 17 at 9 p.m. ET/PT.

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