Marketing for Zack Snyder's $130-million adaptation of Watchmen apparently took a bizarre turn over Valentine's Day Weekend as Warner Bros. turned to some creative measures.
According to WatchmenComicMovie.com, folks in Columbus, Ohio, were handed a matchbook-style package emblazoned with the familiar bloodstained smiley face. When the cover was opened, they found a neon-blue condom and the slogan, "We're Society's Only Protection."
Soon I'm going to create a "Things That Make Alan Moore Scream" tag for the blog.
Watchmen opens on March 6.
(via Topless Robot)