Following weeks of rumors and reports, WWE has made it official: On September 18, NXT will move to USA Network and expand to a live, two-hour weekly format. The show will continue to originate from its traditional home base of Full Sail University in Florida, and will maintain its 8 p.m.time slot on Wednesdays.
The move to USA also places NXT in a head-to-head ratings competition with All Elite Wrestling's as yet untitled series, which is slated to debut on TNT on October 2.
“The move to USA Network provides an opportunity to deepen our relationship with NBCUniversal and further build the NXT brand,” WWE Chairman & CEO Vince McMahon said in a statement. “Over the long term our goal is to develop a following that can be monetized to the same level as our flagship programs, Raw and SmackDown.”
The NXT brand debuted in 2010 as a reality show where aspiring wrestlers (aka, superstars) competed against each other in an elimination format, with the season's winner earning a WWE contract. In 2012, the concept was reworked, and in 2014 NXT re-debuted as a one-hour weekly wrestling show on the then-new WWE Network, showcasing up and coming WWE talent as they trained in order to be called up to WWE's flagship shows, RAW and SmackDown Live!.
Since then, NXT has been the most-watched weekly series on the WWE Network and has expanded its brand to include regular PPV-style events, dubbed NXT Takeover, and over 200 live shows per year. In 2016, WWE introduced NXT UK, a United Kingdoms based branch of the brand which launched its own weekly WWE Network show in 2018.
"USA Network and WWE have one of the longest and most successful partnerships in television history,” Chris McCumber, President of USA and SYFY said. “As the #1 cable entertainment network, we’re excited to add NXT to our weekly lineup alongside powerhouse flagship Raw, and to bring a new generation of Superstars to a wide audience."
It was not announced how the deal will affect NXT availability on the WWE Network, but its likely the series will follow a similar schedule as RAW and SmackDown Live!, where episodes arrive on the streaming service roughly a month after they air on USA.
The new two-hour NXT weekly show will also be available on demand on WWE Network every Thursday night beginning at 8/7 C. NXT TakeOver events will continue to stream live exclusively on WWE Network.