WWE has added another PPV to its 2020 schedule, and it is an odd one for a number of reasons. First, the event is scheduled to take place the Sunday after SummerSlam, leaving room for one Raw and Smackdown episode each to promote the event. With so little time to build up matches, and the fact that the event itself was added on such short notice (we are not even a month away from its scheduled date, August 30) you would assume that this PPV would be a special event that does not need much of a build, like King of the Ring, or an event that could be promoted separately to this year's SummerSlam.

But alas, you would be wrong. Despite rumors that the PPV could be a sequel to the highly regarded women-exclusive Evolution event from 2018, WWE instead announced that the event will be called Payback – a regular secondary event that was held between 2013 and 2017 and is now making its comeback to the PPV schedule.

This is not the first time WWE is choosing to hold a secondary PPV so close after one of the biggest events of the year. In 1991, WWE used its Survivor Series show to promote This Tuesday in Texas, a 100-minute show held only six days after the Survivor Series. This Tuesday in Texas was headlined by the return of the reinstated “Macho Man” Randy Savage in a grudge match against Jake “the Snake” Roberts, as well as a rematch for the WWE title between Hulk Hogan and The Undertaker. The show drew a somewhat disappointing - for the time - buyrate of 1.0 (approximately 400,000 buys). As a result, further plans for future secondary events were scrapped until the introduction of the In Your House series in 1995, which was introduced to counter the surge in WCW PPVs.

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While the Tuesday in Texas show was heavily promoted during the Survivor Series 1991, the December to Dismember PPV, which took place just a week after Survivor Series 2006, did not receive the same attention, which makes it more comparable to the situation with Payback now. The only PPV exclusively featuring WWE's ECW talent barely drew 90,000 buys worldwide – the worst buyrate pre-WWE Network in history. The low buy rate was partly due to the scheduling, but probably suffered to an even larger degree because only two matches were announced going into the show (Hardys vs. MNM and the infamous Extreme Elimination Chamber match for the ECW title).

To be fair, the introduction of the network has made buyrates pretty much obsolete, because there is now less money attached to each individual PPV, and scheduling Payback a week after SummerSlam will in all likelihood not have a large impact on subscriptions. In fact, WWE is even putting out more content for the month of August, which may be part of a strategy to regain some recently lost subscribers of the network.

But the decision to go with "just another" secondary PPV is hard to grasp though. A second women-exclusive Evolution PPV would no doubt have drawn more attention. It would also have been an opportunity for the creative team to heat up weekly programming by building up two PPVs simultaneously with storylines that will culminate almost at the same time. Lastly, it would also have highlighted the women’s division by giving it its own spotlight.

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But the way things looks now, WWE decided to put on just another regular PPV. So what can we expect from it? With practically no time to build up new feuds and matches, we will probably see a lot of rematches or slightly changed matches from SummerSlam, like Dominik and Rey Mysterio against Seth Rollins and Murphy, or another encounter between Drew McIntyre and Randy Orton. This also means that there is a good chance a few of the major matches on the SummerSlam card will have somewhat screwy finishes.

The way things are going in WWE at the moment, the Payback decision should not surprise anybody. Perhaps we should just be happy that it will not be a PPV version of Raw Underground. But it is a shame that the Evolution all-women’s concept has not yet seen a second edition. Perhaps WWE is not confident in its women’s division to draw enough of an audience, especially now that it's without its biggest draws Becky Lynch, Ronda Rousey and the Bellas. On the other hand, we can fairly ask the question: how do you intend to create stars if you don’t give your talent the opportunity to be presented as such? There will be no pressure on the women to sell out an arena. Giving them their own PPV platform would have elevated the entire division.

WWE's most recent financial report perfectly reflects the company's biggest problem: as long as the short term business looks okay, the long-term business is neglected.

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