For the first time in over a decade, both Warner Bros. and Marvel Studios have superhero films with female leads on the horizon; Marvel has “Captain Marvel,” arriving in 2019 and, even sooner, Warner Bros.’ “Wonder Woman” will hit theaters in 2017. Time Warner Chariman and CEO Jeff Bewkes talked about this development during Tuesday’s UBS Global Media and Communications Conference, wherein he said that “Wonder Woman” could shift the target demographic for superhero films in a major way.
“We think this could bring an under-represented female audience to this genre that frankly has not been served well in the past and that could be exciting,” he said, as reported by Variety.
The MPAA’s 2014 Theatrical Market Statistics report puts Bewkes’ statement in context. Men and women make up a 50-50 split when it comes to all movie tickets sold, and women accounted for 41% and 42% of all tickets sold for male-led superhero films “Guardians of the Galaxy” and “Captain America: The Winter Soldier.” The female-led action movie “The Hunger Games: Mockingjay – Part 1,” however, saw women purchasing 57% of the tickets. When you realize “Mockingjay” was the second highest-grossing film of 2014 (behind only the male-skewing “American Sniper”), you can understand why studios are hungry to increase the number of women attending superhero flicks.
“We’re really excited about the  slate,” said Bewkes. “Next year we’re going to be shifting more to the very numerous number of big franchise film releases.”
“Batman v Superman” opens on March 25, 2016; “Wonder Woman” opens on June 23, 2017.
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