pinterest-p mail bubble share2 google-plus facebook twitter rss reddit linkedin2 stumbleupon
TOP

CBR

The Premium The Premium The Premium

“Wonder Woman” Will Bring Women To Superhero Movies, Says Time Warner CEO

by  in Movie News Comment
“Wonder Woman” Will Bring Women To Superhero Movies, Says Time Warner CEO

For the first time in over a decade, both Warner Bros. and Marvel Studios have superhero films with female leads on the horizon; Marvel has “Captain Marvel,” arriving in 2019 and, even sooner, Warner Bros.’ “Wonder Woman” will hit theaters in 2017. Time Warner Chariman and CEO Jeff Bewkes talked about this development during Tuesday’s UBS Global Media and Communications Conference, wherein he said that “Wonder Woman” could shift the target demographic for superhero films in a major way.

“We think this could bring an under-represented female audience to this genre that frankly has not been served well in the past and that could be exciting,” he said, as reported by Variety.

The MPAA’s 2014 Theatrical Market Statistics report puts Bewkes’ statement in context. Men and women make up a 50-50 split when it comes to all movie tickets sold, and women accounted for 41% and 42% of all tickets sold for male-led superhero films “Guardians of the Galaxy” and “Captain America: The Winter Soldier.” The female-led action movie “The Hunger Games: Mockingjay – Part 1,” however, saw women purchasing 57% of the tickets. When you realize “Mockingjay” was the second highest-grossing film of 2014 (behind only the male-skewing “American Sniper”), you can understand why studios are hungry to increase the number of women attending superhero flicks.

Wonder Woman, played by Gal Gadot, will debut in 2016’s “Batman v Superman: Dawn of Justice,” which is one of the films that Bewkes hopes will bring Warner Bros. back from a disappointing 2015.

“We’re really excited about the [2016] slate,” said Bewkes. “Next year we’re going to be shifting more to the very numerous number of big franchise film releases.”

“Batman v Superman” opens on March 25, 2016; “Wonder Woman” opens on June 23, 2017.

  • Ad Free Browsing
  • Over 10,000 Videos!
  • All in 1 Access
  • Join For Free!
GO PREMIUM WITH CBR
Go Premium!

More Videos