As part of the studio's efforts, Warner Bros. has joined with Sanrio, the owners of the Hello Kitty brand, to give its iconic feline (who is officially not a cat) a full-on Wonder Woman makeover. In her Amazonian guise, Hello Kitty shares Diana's long dark hair, boots, body armor and Lasso of Truth, but accessorizes the Thymescrian Princess's tiara with her own signature red bow.
Tickets for Wonder Woman's Japanese release go on sale June 17, and fans who book their seats in advance will be rewarded with their choice of a rubber key-holder, featuring Hello Kitty's Wonder Woman look, or a reprint of All Star Comics #8, the 1941 comic in which the character made her debut appearance.
Of course, Hello Kitty has been used in all manner of weird and wonderful cross-promotional contexts in the past, but this apparently marks the first time she has been used to help advertise a non-Japanese movie character.
In U.S. theaters now, Wonder Woman stars Gal Gadot as Diana, Chris Pine as Steve Trevor, Robin Wright as General Antiope, Danny Huston as General Erich Ludendorff, David Thewlis as Ares, Connie Nielsen as Queen Hippolyta, Elena Anaya as Doctor Poison and Lucy Davis as Etta Candy.