We've already seen life-size Batman and Superman statues, now it's time for the life-size cakes.
In honor of Batman v Superman: Dawn of Justice, English cake artist Rose Macefield created towering confectionery replicas of the Dark Knight and the Man of Steel for this weekend's Cake International exhibition.
"I did consider several movies as a source of inspiration," she told BBC News, "but the new Batman v Superman movie will be released just a week after the show. I thought it would be perfect timing."
Although Macefield didn't reveal just how she made the heroes, complete with capes and six-pack abs, she did say how long it took: 200 hours.