Wimpy Kid joins the Macy's Thanksgiving Day Parade lineup

There's a new giant helium balloon in town: Greg Heffley, the main character from Diary of a Wimpy Kid, will be one of two new characters represented in this year's Macy's Thanksgiving Day Parade.

Greg's Fifth Avenue debut celebrates the publication of the latest addition to Jeff Kinney's Wimpy Kid series, Diary of a Wimpy Kid: The Ugly Truth, which hits the streets on Nov. 9 with an initial printing of 5 million copies. Greg's effigy will be one of 13 giant balloons in the parade. (Oddly, the press release announcing this touts the series and its popularity but never mentions Greg by name.)

To promote the event, Abrams, which publishes the Wimpy Kid books under its Amulet imprint, is giving away four trips to the parade as grand prizes in a sweepstakes that starts today.

The parade will take place on Thursday, Nov. 25, from 9 a.m. to noon EST.

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