Why Paramount, Not Disney, Has Its Logo On <i>The Avengers</i>

Walt Disney Studios shelled out $115 million nearly a year ago for the marketing and distribution rights to The Avengers and Iron Man 3, bringing an early end to the deal between Marvel Studios and Paramount Pictures. Yet when The Avengers teaser poster debuted in July at Comic-Con International, there was the familiar Paramount logo in the lower right-hand corner. Then on Tuesday, when the much-anticipated for trailer for the film premiered, the Disney emblem was still nowhere to be seen.

So what gives? Variety explains the agreement with Disney allows Paramount to collect 8 percent of the box-office receipts for The Avengers -- that's what it would have earned for distributing the movie -- and 9 percent for Iron Man 3. That $115 million is a guaranteed minimum, should the two films not perform.

In addition, Paramount gets to slap its logo on all of the marketing materials for The Avengers and Iron Man 3, even though Disney is handling all the promotion and distribution. What's more, the pay-television rights for The Avengers belong to Epix, the joint venture involving Paramount, MGM and Lionsgate, and not Starz, the channel through which Disney releases its films.

Marvel will debut new footage from The Avengers on Saturday during a New York Comic Con presentation featuring stars Chris Evans, Tom Hiddleston, Clark Gregg and Cobie Smulders, and studio President Kevin Feige.

Directed by Joss Whedon, The Avengers also stars Robert Downey Jr., Chris Hemsworth, Mark Ruffalo, Scarlett Johansson, Jeremy Renner, Samuel L. Jackson and Stellan Skarsgård. It opens May 4, 2012.

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