Fans of the Marvel Cinematic Universe were disappointed when news emerged earlier this year that the studio planned to skip the traditional Hall H presentation at this summer's Comic-Con International in San Diego.
Ahead of the announcement, fans were expecting a massive presentation to crown what many see as Marvel Studios' biggest year thus far, given the box office and critical successes of Black Panther and Avengers: Infinity War, and offer at least some details on what lies ahead. And while the studio will have a presence at the ever-popular convention, it will focus on its 10th year anniversary and how its movies have grown into worldwide phenomenons since the debut of Iron Man in 2008.
Still, with the shock ending to Infinity War leaving everyone stunned and clueless, fans were hoping a Hall H presentation would unveil what Phase Four will look like once Avengers 4 wraps.
Marvel has skipped Hall H before, of course, most notably in 2014. That year, the studio opted to roll out its Phase Three plans a few months later in October at the Disney-owned El Capitan Theatre in Hollywood. The call to avoid Hall H this year, then, isn't out of the ordinary, especially as studio President Kevin Feige wants to maintain the secrecy of the upcoming slate of movies.
Feige has been cagey about the specifics, but it appears the main reason Marvel is passing on the traditional SDCC presentation this summer is to preserve the mystery as to what happened in the wake of Thanos' snap in Infinity War. In short, seeing as how the film wiped out half the life in the universe, Marvel most likely simply doesn't want to reveal its hand too early.