Marvel's Head of Television Jeph Loeb has revealed that the upcoming Runaways series was placed at Hulu instead of Netflix because the network is "young and growing."
Speaking at New York Comic Con, Loeb compared Hulu to what Netflix was to Marvel when it first approached the company with the idea of bringing its street-level heroes to life. "What we do with every show is we look at where the best place is. We absolutely had a lot on our plate at Netflix, but wasn't the reason for it," he said. "We were very excited about the possibility of joining a network that was young and growing in the same way that when we went to Netflix it was young and growing on the original side. It really feels like we're in the right place at the right time with the right show."
Marvel TV has worked with several television networks over the years, from ABC (owned by Marvel's parent company, Disney) to Fox, FX and Netflix, which currently houses Daredevil, Luke Cage, Jessica Jones, Iron Fist, The Punisher and The Defenders. However, given that Disney owns a 30% stake in Hulu and Runaways was geared for a lighter, younger teen audience, the story that Brian K. Vaughn and Adrian Alphona created went there instead of Netflix, undoubtedly the same reason Cloak and Dagger landed at Freeform.
Loeb was very optimistic regarding Hulu as a home for Runaways as a teen-drama and talked up the network's success with The Handmaid's Tale, which won eight Emmys recently. He believes the network's rise means that the right amount of eyes will be tuning in for their show. "The fact that as we're coming around the clubhouse turn with Handmaid’s Tale erupting and becoming part of the culture is huge. People who previously might have been going 'what is Hulu?' are now going 'I have Hulu.'"
Produced by Marvel Television and ABC Signature, Runaways stars Rhenzy Feliz as Alex Wilder, a loud-and-proud nerd; Lyrica Okano as Nico Minoru, a budding wiccan with a carefully crafted goth facade; Virginia Gardner as Karolina Dean, whose model-perfect exterior disguises an eagerness to explore her identity and desires; Ariela Barer as Gert Yorkes, a brash, purple-haired social justice warrior; Gregg Sulkin as Chase Stein, a lacrosse-playing heartthrob with flashes of engineering brilliance; and Allegra Acosta as Molly Hernandez, the youngest member, known for her positive outlook and deep yearning to belong. They’re joined by Ryan Sands, Angel Parker, James Yaegashi, Kevin Weisman, Brigid Brannagh, Annie Wersching, Kip Pardue, James Marsters and Ever Carradine.
Executive produced by Josh Schwartz, Stephanie Savage, Jeph Loeb and Jim Chory, the 10-episode first season of Runaways debuts Tuesday, Nov. 21, on Hulu.