The Walt Disney Company bought Marvel Entertainment in 2009. 1 / 8
However, the idea of this acquisition was actually optioned well before this. 2 / 8
In his new memoir, Disney CEO Bob Iger recounts a time when then-CEO Michael Eisner suggested acquiring Marvel. 3 / 8
However, other Disney exects objected to the idea. 4 / 8
The reason: They considered Marvel to be "too edgy" for Disney. 5 / 8
Iger replaced Eisner as Disney CEO in 2005... 6 / 8
and the company's execs eventually changed their tune regarding Marvel. 7 / 8
Marvel Studios' films have proven a major moneymaker for the House of Mouse. 8 / 8