CBR

  • The Walt Disney Company bought Marvel Entertainment in 2009. 1 / 8

  • However, the idea of this acquisition was actually optioned well before this. 2 / 8

  • In his new memoir, Disney CEO Bob Iger recounts a time when then-CEO Michael Eisner suggested acquiring Marvel. 3 / 8

  • However, other Disney exects objected to the idea. 4 / 8

    Mark Ruffalo as Bruce Banner Hulk in Avengers Endgame
  • The reason: They considered Marvel to be "too edgy" for Disney. 5 / 8

  • Iger replaced Eisner as Disney CEO in 2005... 6 / 8

    Thor-Ragnarok-1093
  • and the company's execs eventually changed their tune regarding Marvel. 7 / 8

  • Marvel Studios' films have proven a major moneymaker for the House of Mouse. 8 / 8