As revealed by the Disney+ show's Super Bowl ad, Loki's logo remains in an ever-changing state of flux. This seems to fit with the character of Loki, who remains the God of Mischief, always hiding his appearance. In the Marvel Cinematic Universe so far, Loki has disguised himself as several people, including Odin. He's even faked his death so many times that Thanos even jokes about it when actually ending his life in Avengers: Infinity War. However, the inconsistent logo might mean something more.

The original Loki logo was static, and none of the letters really seemed to match up. However, in the TV spot, the font and letters are constantly changing, never staying in the same for more than a few frames. It's impossible to determine just what each logo is specifically hinting at, but changing nature of it does hint at a few specific elements of the character that could end up in the series. The MCU's version of Loki might be undergoing far more changes than ever before, crossing the boundaries of time, reality and even gender.

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LOKI, THE TIME-TRAVELING TRICKSTER

In Disney+'s special Marvel Studios: Exploring the UniverseLoki executive producer Stephen Broussard explained, "There's a huge time travel component [to the show]. There will be a man on the run quality to it, and we get the chance to explore the more human sides of Loki."

Let's return to the "man on the run" comment in a moment, but for right now, let's explore the time travel aspect. Loki traveling through time means that he will need to present himself differently, appearing in different manners in order to properly manipulate his way throughout his new reality.

Given the Infinity Stones still exist in Loki's timeline -- and considering he has the Tesseract thanks to the time traveling shenanigans in Avengers: Endgame -- it seems likely that he will be up to some intense mischief throughout the series. This means he'll be traveling across different worlds, appearing in new disguises to achieve his ends. The ever-shifting setting seems to run parallel to the ever-shifting logo. But this leads to two questions: who is Loki on the run from and how will Loki's appearance shift?

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THE GOD OF MISCHIEF VS. THE WORLD

Loki telling stories

The Super Bowl teaser shows Loki with a prison uniform on, which feature a set of letters: TVA. This indicates Loki might come into conflict with the Time Variance Authority, an extra-dimensional agency tasked with containing inter-dimensional and time-traveling threats.

If this is indeed the case, Loki isn't just threatening the world or his universe, but all time and reality. While before, he saw himself as a God, he now finds himself in a far larger world, forcing him to re-evaluate his world. Again, much like the ever-shifting logo to his show, Loki will be forced to look at the same familiar things through different lenses.

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LOKI'S FORMS

Female Loki vs Thor Jane Foster

Of course, while dealing with being on the run, Loki will need to take multiple forms. Fans have seen Loki disguise himself as Captain America and Odin in the past, even faking his own death multiple times. However, there are a few forms that might reoccur throughout the series, forcing Loki to question his own identity.

In the comics, Loki often turns into a woman or a child. However, these alternate forms are more than simply disguises; they are genuine identities Loki adopts. The God of Mischief in the comics is both pansexual and gender-fluid, which has become a vital part of his character.

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While many people might see the prospect of Loki switching genders as a radical change to the character, the more drastic element is him becoming Kid Loki. When Loki switches from male to female and back again, his core personality doesn't change, just his sense of self-perspective, knowing he is gender-fluid. However, when Loki becomes Kid Loki, his entire personality shifts. Kid Loki has several issues with adult Loki and the path he has chosen with his life. He sees his adult self as a future he might want to avoid becoming, which puts him in conflict with himself.

The Loki in the present of the Loki series, assuming it is indeed the same Loki who stole the Tesseract in Avengers: Endgame, will be in a state of pre-redemption. This means he will still be the villain who tried to conquer Earth for Thanos. Kid Loki, if he should shift into that state and develop an independent personality, will be questioned and criticized for his actions by his younger, more innocent self. This sort of perspective will force Loki to reconceive of himself and see a younger, more earnest version of himself call him out for his sins.

In this sense, the ever-shifting logo indicates that the show will not simply be a show about Loki shifting in and out of different scenarios in different forms, but a series about the trickster God being forced to reexamine his own identity. Fans have already seen Loki as Thor's brother, as a pawn of Thanos and even as the Ruler of Asgard itself. Now, they may actually see Loki questioning who he is as a person.

Loki, starring Tom Hiddleston, is set to hit Disney+ sometime in spring 2021. Rick & Morty writer Michael Waldron will write the series and be billed as creator, with Sex Education's Kate Herron directing all the episodes.

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