Wendy's recently teamed up with Adult Swim to celebrate Season 5 of Rick and Morty by launching two new Coca-Cola drinks inspired by the hit animated series.
The Mello Yello Portal Time Lemon Lime and Mello Yellow BerryJerryboree! show-themed drinks are available now at more than 5,000 Coca-Cola Freestyle machines at participating Wendy's restaurants across the country. The drinks will be available through August 22, which is the same day the Rick and Morty Season 5 finale airs.
"Wendy's is such a great partner, we had to continue our cosmic journey with them,” said Tricia Melton, CMO of Warner Bros. Global Kids, Young Adults and Classics. "Thanks to them and Coca-Cola, fans can celebrate Rick and Morty Day with a Portal Time Lemon Lime in one hand and a BerryJerryboree in the other. And to quote the wise Rick Sanchez from season 4, we looked right into the bleeding jaws of capitalism and said, yes daddy please."
Carl Loredo, Chief Marketing Officer at the Wendy’s Company, added that they are "big fans of Rick and Morty and continuing another season with our partnership with entertainment powerhouse Adult Swim." He continued, "We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long."
Ricky and Morty fans in the Los Angeles area will also have the opportunity to celebrate the start of Season 5 and Global Rick and Morty Day on June 20 by visiting Morty's, a weekend-long restaurant pop-up at Wendy's Panorama City location. The one-and-only Morty's restaurant will operate June 18-20 and feature a show-inspired menu with items like the Jerry's Single and the limited-edition Pickle Rick Pickle Frosty. As part of the pop-up experience, guests will also have the opportunity to drive their car through a custom LED drive-thru experience.
"Wendy's and Adult Swim's partnership has brought content to fans in the most authentic and creative ways beginning with our Adult Swim Festival in 2019," Katrina Cukaj, Lead of Ad Sales & Partnerships at WarnerMedia, said of the weekend-long event. "We are thrilled to continue growing our relationship with Wendy's for a second year to reach consumers across multiple platforms in bigger and more exciting ways."
It was also previously announced that Adult Swim will commemorate the Rick and Morty Season 5 premiere by launching a model version of Rick's Space Cruiser 150,000 feet into the atmosphere.
Rick and Morty stars the voices of Justin Roiland, Chris Parnell, Spencer Grammer and Sarah Chalke. Season 5 premieres Sunday, June 20 at 11 p.m. ET/PT on Adult Swim.
Source: Adult Swim