A new website that streams live television broadcasts online may sound like a potential lawsuit waiting to happen, but who would’ve thought that it’d be the site suing the networks first?
The Wrap has the story of ivi, a Seattle-based start-up and creator of an app that allows viewers who’ve paid their $4.99 fee to view more than 20 channels of live television – and the fact that they’re pre-emptively suing corporations like NBC Universal, Disney/ABC, CBS, Fox, the CW and (surprisingly) WGBH Boston for the right to do so.
The company has already received cease and desists from networks, but maintains that it’s not doing anything wrong, because online retransmission doesn’t incur FCC rebroadcast fees (The company does pay royalties on the content it broadcasts). ivi founder Todd Weaver is ready to play the holier-than-thou card:
It would be ideal if they could see that this is the future and would embrace future rather than fight against it, but we fully expected this kind of knee jerk reaction.
Isn’t “this kind of knee jerk reaction” to be expected when you start sharing copyrighted content without telling the owners, though…?
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