As the tide shifts rapidly in the national debate over the Confederate flag, Warner Bros. has announced it will stop licensing images of the iconic car from "The Dukes of Hazzard" that feature the stars and bars.

In the hit 1970s and '80s television series, Bo and Luke Duke famously raced around in the General Lee, a customized 1969 Dodge Charger named in honor of Robert E. Lee. Over the decades, the car has inspired numerous die-cast replicas and models, all prominently displaying its signature Confederate flag. However, that will no longer be the case.

"Warner Bros. Consumer Products has one licensee producing die-cast replicas and vehicle model kits featuring the General Lee with the confederate flag on its roof — as it was seen in the TV series,” a company spokesman said in a statement to Vulture. “We have elected to cease the licensing of these product categories."

The website translates that as, "While you’ll still be able to buy a T-shirt featuring the General Lee — minus any visible sign of the flag — you won’t be able to buy any new toy cars or model kits with the car, period." The decision immediately affects only one company.

The announcement comes just a day after South Carolina Gov. Nikki Haley and other lawmakers called for the removal of the Confederate flag (more accurately, the Confederate battle flag) from the grounds of the state capitol in the wake of the murders of nine people in a Charleston church.

Already this week, Walmart, Sears, Amazon, eBay and Etsy have banned the sale of Confederate flag merchandise.