As promised, Marvel Chief Creative Officer Joe Quesada appeared last night on ABC's Jimmy Kimmel Live, where he promoted Marvel NOW! to a national audience -- "We're not rebooting our universe, but if you're a fan of the movies, or if you're a lapsed comic-book fan, it's the perfect opportunity for you to come in and start on the Marvel Universe" -- while the talk-show host played the role of the nervous creator hoping to sell the House of Ideas on his own characters.

But these weren't just any characters; these were the heroes and villains that sprang from the mind of a 6- or 7-year-old Jimmy. Or so we're told. There's the Terrific Ten -- "There's 10 of them, and they're terrific" -- led by Muscleman, the King of Superheroes (complete with crown), and featuring Colored Kid, who has all the powers of a rainbow, Lucky Lad, who's kind of like a leprechaun. Of course, the heroes need villains equal to their ... terrific-ness. Enter, the Terrible Ten, which includes Evil Eye, Doctor Bolt and Bleach Master (with his Clor-Ax).

Surprisingly, neither team was exactly what Quesada had in mind for Marvel NOW!, so he makes Kimmel a pitch of his own. (By the way, who knew Quesada was so stingy with his comics?) Watch the full video below.