The video clip, debuting on USA Today, reveals the overarching premise of the new line -- the characters are students at the costume-filled Super Hero High -- while adding dozens of characters -- including male heroes -- to the previously announced line-up featuring Wonder Woman, Supergirl, Bumblebee, Poison Ivy, Harley Quinn, Katana and more.
"There are some creative changes that we've done but they're all in spirit to who the characters really are," DC Chief Creative Officer Geoff Johns told USA Today, explaining how characters who are traditionally villains are able to co-exist alongside the heroes of Hero High.
"When you're that age, whether it's as young as 6 or - on a more aspirational level - when you're moving into a high school environment, you're trying to figure out who you are, and that's what these characters are going through," adds DC Entertainment President Diane Nelson. "It's fun for all of us to be involved in something that's going to play into the girl-power aspect of what kids and parents are looking for."
Some bad guys are always evil, however, and for "DC's Super Hero Girls," Lex Luthor will present himself as a thorn in the student body's collective side. The first graphic novel starring the characters features the classic Superman villain in the antagonist role, as the young heroes attempt to escape form his clutches in time to make it to their semester finals.
In addition to the video, fans are also getting their first look at some of the figures that will make up the brand's toy line, including 12" "action dolls" and 6" action figures.