In January, Turkish Airlines (THY) announced a partnership with Warner Bros. as part of the promotion for “Batman v Superman: Dawn of Justice.” The deal entails a commercial for the airline with stars Ben Affleck and Jesse Eisenberg as the film’s Batman and Lex Luthor, respectively, along with specially-themed “Batman v Superman” planes.
The sponsorship deal means the inclusion of “travel kits with slippers, headphones and other in-flight items fitting to the film’s theme, as well as new interior designs with figures from the film for flights to the United States.” There will be contest where passengers are eligible to attend the film’s premiere in Los Angeles.
The Turkish Airlines-“Batman v Superman” connection doesn’t come out of nowhere, as one of the airline’s Boeing 777 planes is used at a “pivotal” point in the film.
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