I like this because it's an attempt to treat digital comics as actual digital comics, rather than print comics rendered in another format. Ten or twelve pages is about what I'm comfortable reading digitally, and an issue every week or two would be great. Then it becomes part of my regular routine.
The problem with long-form webcomics, even ones that update three or five times a week, is that it's hard to read a continuing story one page at a time. But a chapter at a time works pretty well, and having it automatically appear, without my having to remember to get it, would definitely get me hooked.