Nearly one year after WarnerMedia announced it planned to launch a streaming service of its own to compete with Netflix and Disney+, we finally know the name of the newcomer to the increasingly crowded cord-cutting market: HBO Max.
"HBO Max will bring together the diverse riches of WarnerMedia to create programming and user experiences not seen before in a streaming platform," WarnerMedia Entertainment and Direct-To-Consumer Chairman Robert Greenblatt said in a statement. "HBO’s world-class programming leads the way, the quality of which will be the guiding principle for our new array of Max Originals, our exciting acquisitions, and the very best of the Warner Bros. libraries, starting with the phenomenon that is ‘Friends.' Under the leadership of two of the strongest creative visionaries — Casey Bloys (HBO) and Kevin Reilly (original content and acquisitions) — and two of the most experienced digital experts — Tony Goncalves and Andy Forssell — I have no doubt they and their dedicated teams will deliver the world’s best storytelling to audiences of all ages wherever and whenever they want it."
In addition to such staples as Friends and The CW's numerous offerings leaving Netflix in favor of HBO Max, the service has also recruited Greg Berlanti to work on four new movies, as well as Reese Witherspoon's Hello Sunshine media company.
HBO Max is slated to launch in spring 2020.