WarnerMedia will soon release a streaming service that includes plenty of HBO and Warner Bros. media -- but the planned price may end up deterring some.
According to The Wall Street Journal, AT&T Inc.’s WarnerMedia plans to charge between $16 and $17 a month for its streaming service. They plan to package HBO, Cinemax and the vast Warner Bros. TV and movie library into the streaming app. While the app will likely contain plenty of media, its planned price will be higher than most other streaming services.
The standalone HBO Now is currently $14.99 monthly, while Netflix’s standard two-stream HD plan sits at $12.99 per month. Showtime charges $10.99 and Hulu’s VOD packages are $5.99 with ads and $11.99 without. The upcoming Disney Plus service, slated for a Nov. 12 release, is looking to charge $6.99 per month.
At a J.P. Morgan investment conference last month, AT&T CEO Randall Stephenson said the planned streaming service will rely on pay-TV providers like Comcast and will “push digital distribution on top of that as well.”
The direct-to-consumer SVOD service is planned to debut its beta form in the United States sometime in the fourth quarter of 2019. A full launch is planned for early 2020. WarnerMedia is planning to release a cheaper, ad-supported version later in 2020.