WarnerMedia CEO Jason Kilar hasn't shied away from sharing his thoughts on Amazon's refusal to add HBO Max to its Fire devices.

Addressing the importance of putting consumers first, Kilar explained to Bloomberg how, with a society that is so technologically driven, "what tends to happen is concentration of successful companies unlike anything history has seen. We have fewer companies but larger companies."

Kilar argued how some companies, however, conflate their interests with statements pertaining to consumer focus. Kilar noted how this leads to a lot of decision-making that favors the company, not the consumer. When pressed for an example, he pointed directly at Amazon, saying, "If Amazon were truly focused just on the consumers with Fire devices, HBO Max would be on Fire devices. The consumer wants it." He then joked how people should "call the Seattle folks" for answers as to why HBO Max is currently unavailable on Amazon Fire devices.

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Looking to whether the two companies could eventually come to an arrangement or resolution, Kilar shared how his mother has always considered him an optimistic person, adding "The optimistic side of me says it will be [resolved]. As we head into the fourth quarter, when gift giving happens, it becomes a more material situation for a seller of hardware. There are alternatives in Google Chromecast and Apple TV."

HBO Max is available on Android and iOS devices, Apple TV, Xbox One, PlayStation 4, Samsung Smart TVs and more.

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