Taking a cue from Disney, Warner Bros. will make its $12.1 billion Harry Potter franchise disappear from shelves.
As of Dec. 29, the studio will stop shipping the Harry Potter DVDs and Blu-ray discs to retailers, a move obviously intended to increase sales for what's already the No. 1 movie franchise of all time. While the moratorium doesn't include digital or video games, it does affect Harry Potter and the Deathly Hallows -- Part 2, which arrives in stores on Nov. 11, and Harry Potter: The Complete 8-Film Collection.
Walt Disney Studios Home Entertainment famously employs a similar tactic, making its animated features available for purchase for a limited time before placing them in the "Disney Vault" for several years.
The eight-part Harry Potter franchise has grossed $7 billion worldwide for Warner Bros. Pictures and another $5.1 billion for Warner Bros. Home Entertainment Group and Warner Bros. Interactive Entertainment.