Superman is no stranger to team-ups, but Walmart may be the most unusual one to date.
The New York Times reports that beginning May 18, customers at 3,718 Walmart stores in the United States will be able to purchase advanced tickets to a special screening of Warner Bros.' Man of Steel, scheduled for a day before the film's June 14 wide release. The tickets come with a code to pre-order the Man of Steel on Blu-ray or DVD and to download a digital comic written by screenwriter David S. Goyer.
Director Zack Snyder's franchise reboot generated significant buzz last week following the release of an action-packied theatrical trailer, but this promotional push was launched in hopes of selling roughly 1 million tickets well before the film's opening.
"You hear these staggering numbers of how many people walk through a Walmart every day, and that gives us an exposure that we really can’t put a dollar number on," said Dan Fellman, Warner Bros.' president of domestic distribution.
Man of Steel stars Henry Cavill as Superman/Clark Kent, Michael Shannon as General Zod, Amy Adams as Lois Lane, Diane Lane as Martha Kent, Kevin Costner as Jonathan Kent, Russell Crowe as Jor-El, Ayelet Zurer as Lara Lor-Van, Laurence Fishburne as Perry White, Antje Traue as Faora, Christopher Meloni as Colonel Hardy and Harry Lennix as General Swanwick.