Having just acquired the rights to the "Cannoball Run" franchise, Warner Bros. has selected Etan J. Cohen ("Tropic Thunder") to write and direct a relaunch of the film, with Andre Morgan and Alan Gasmer ("Vikings") producing.

According to Deadline, Warners is very careful not to call the film a remake -- rather a "relaunch," simply titled "Cannonball," that will retell the infamous "Cannonball sea to shining sea memorial trophy race" of the original film that starred Burt Reynolds, Frank Sinatra, Roger Moore, Dean Martin, Sammy Davis Jr and Dom DeLuise.

While Warners wasn't involved with the first entry in the franchise, they distributed the 1984 sequel.

The "Cannonball Run" revival hasn't been given a release date.