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Warner Bros. CEO Says Diversity Refutes Superhero Fatigue

by  in Movie News, TV News Comment
Warner Bros. CEO Says Diversity Refutes Superhero Fatigue

Warner Bros. Chairman and CEO Kevin Tsujihara discussed the future of superhero movies, particularly DC Entertainment‘s lineup, at the Morgan Stanley Technology, Media & Telecom Conference this past Wednesday, as reported by Variety.

In a followup to the slew of Oscars jokes about the recent plethora of superhero movies, Tsujihara rejected the idea of superhero fatigue. “The key thing is that the movies and the television shows and the games, everything looks very different …you have to be able to take advantage of the diversity of these characters,” he’s quoted.

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Like Marvel, Warner Bros. seeks to create an expanded universe for its DC heroes. Though they plan on taking a similar approach, Tsujihara made it clear that the films from the two companies aren’t very similar. “The worlds of DC are very different,” he said. “They’re steeped in realism and they’re a little bit edgier than Marvel’s movies.”

Tsujihara explained that the instantly recognizable characters produced by DC Comics help the films perform overseas, which accounts for roughly 70% of the films’ box office performance. “The big franchises are becoming more and more valuable,” said Tsujihara. “You don’t have to explain to the consumer what a ‘Batman v Superman’ is.”

“Batman v Superman: Dawn of Justice,” Warner Bros.’ next DC Comics-based superhero film, is scheduled to debut on March 25, 2016.

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