Warner Bros. Consumer Products has renewed its 15-year-old partnership with Mattel in a multi-year deal that expands the toymaker's rights to include upcoming DC Comics-based films and television series.
Under the terms of the agreement, Mattel will be able to develop toy lines based on the Batman v Superman: Dawn of Justice and Justice League movies as well as the TV adaptations Arrow, The Flash, Constantine, Gotham and iZombie.
Mattel, which on Wednesday unveiled its full slate of Comic-Con International exclusives, has DC products spread across its brands, from vintage-style Batman Classic TV Series action figures to Hot Wheels DC Universe cars to the Fisher-Price Imaginext Super Friends line. The company also rolled out merchandise based on Man of Steel and Christopher Nolan's Batman movies, and the popular Arkham video games.
"Warner Bros. and DC Entertainment have an unrivaled portfolio of characters and a strong slate of content across all platforms which is essential to driving our global consumer products business — a business anchored by our long-term partnership with Mattel," Brad Globe, president of Warner Bros. Consumer Products, said in a statement. "With so much opportunity on the horizon, we know Mattel will bring the talents of its world-class organization to create and market product lines for fans of all ages."
Mattel's other brands include Barbie, Matchbox and Mattel Games.