WandaVision's director has some bad news for all the fans who had theories about the show's in-universe commercials.

Matt Shakman, who directed all nine episodes of the Disney+ show, spoke with Kevin Smith and Marc Bernardin on the Fatman Beyond podcast. The wide-ranging discussion eventually touched on the commercials that appear in almost all of the episodes, featuring the same set of actors traveling through the time periods with Wanda and Vision. Most of the commercials feature nods to Wanda's past, and many fans felt that they could also relate to the Infinity Stones. But Shakman said the truth is much simpler.

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"I don't want to spoil anybody's fabulous theories, because there are some amazing theories out there," Shakman said, "It was a way to trickle out some of the bigger questions of the show, history of Wanda, of course. Stark toasters, Strücker watches, Hydra bath soak, Lagos, and so on. They also worked thematically as well. The shark and the poor kid on the desert island. So up for interpretation, of course, but they had the same actors in all of them for a reason. Same idea, that everything was iterated in this world and Wanda just decided those two lovely townspeople needed to be cast permanently in the ads. That was pretty much it. There's nothing to do with Infinity Stones really."

To be fair to fans, WandaVision showrunner Jac Schaeffer did seem to tease that there was something more to the commercials, but it seems they were simply thematic analogs to Wanda's life sprinkled with some surface-level Easter eggs. They're hardly the only fan theories about the first show from Marvel Studios that didn't pan out.

One of the biggest theories that never proved true was the appearance of Stephen Strange, who was rumored to cameo before Wanda showed up in Doctor Stranger in the Multiverse of Madness. Along with the devilish Mephisto, Strange never showed up. And Dottie's secret identity turned out to be that of a normal citizen of Westview. Of course, rumors about the arrival of Evan Peters as Pietro and Agnes secretly being Agatha Harkness panned out, so fans weren't always off base.

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Written by Jac Schaeffer and directed by Matt Shakman, WandaVision stars Elizabeth Olsen as Wanda Maximoff/Scarlet Witch, Paul Bettany as Vision, Randall Park as Agent Jimmy Woo, Kat Dennings as Darcy Lewis, Teyonah Parris as Monica Rambeau and Kathryn Hahn as Agnes. The series is available to stream on Disney+.

Source: YouTube