Throughout its first three episodes, WandaVision has slowly set up an ongoing mystery and paid homage to a number of sitcoms, seemingly without much progress being made with regard to the overarching story. According to showrunner Jac Schaeffer, this was by design.

"[The pacing] was always a question. It was mapped out pretty thoroughly early on," Schaeffer said in an appearance on THR TV's Top 5 podcast. "When I first got the job I reached out for advice, and a lot of the people that I spoke to were like, 'The pilot is so important because you're finding the voices and you're finding the story,' and that just does not apply to us. Because that's not what that is. Obviously, these characters have existed, so much of the mythology exists, and it was all mapped out like a feature."

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Schaeffer also credited Marvel Studios president Kevin Feige with supporting the slow burn of WandaVision. "To his credit — and it's one of the reasons that I love working for him — he referred to it as 'playing chicken with the audience'. He really wanted to see how long we could hang onto it, and there was a lot of discussion about how long we could hang onto black-and-white because we knew we would go to color," she said. "That was always a piece that's involved in the larger story. So it was really wonderful that he allowed us to really sink into the sitcom and to really delay the gratification."

In addition to serving as the showrunner on WandaVision, Schaeffer contributed to the screenplay for Captain Marvel. She has also contributed to the screenplay for Black Widow, which is slated to premiere in theaters on May 7.

Written by Jac Schaeffer and directed by Matt Shakman, WandaVision stars Elizabeth Olsen as Wanda Maximoff/Scarlet Witch, Paul Bettany as Vision, Randall Park as Agent Jimmy Woo, Kat Dennings as Darcy Lewis, Teyonah Parris as Monica Rambeau and Kathryn Hahn as Agnes. New episodes air Fridays on Disney+.

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Source: The Hollywood Reporter, via ComicBook.com