The search for the body of Rick Grimes (Andrew Lincoln) continues, only this time it's not just on AMC's The Walking Dead, but on a milk carton promoting the franchise's mobile game, The Walking Dead: Our World.
In an image from the show's official Twitter account, we see the carton with a picture of Rick's face on it. Now, we know this doesn't exist in the series, but it's definitely an eye-catching call-to-action to drive fans to download the game.
The Walking Dead: Our World is a location-based augmented reality mobile game similar to Pokemon Go that allows roaming users to not just kill zombies, but to also collect characters from the franchise as well. It's a great piece of marketing, especially as it speaks to one of Season 9's major talking points -- the body of Rick being missing after he sacrificed himself in the fifth episode, titled "What Comes After."
Rick led a herd to a bridge over a river just outside Alexandria, before blowing it up and seemingly dying in the process. But as the show later revealed, his body was never found, which has kept a small glimmer of hope alive. Of course, this carton plays on the hope that Rick's body washed away, allowing him to survive.
It'll be interesting to see if anyone playing the game does end up finding Rick, as the episode ended with him being taken away to recover in a covert location via a mysterious helicopter, which will be the focal point of his very own film trilogy.
The Walking Dead airs Sundays at 9 p.m. ET on AMC. The series returns for the second half of Season 9 on February 10.