Voltron will never die. Is there a market for a CG-animated production with a Transformers-level budget based on the popular ’80s cartoon series, though? That’s what a lot of people who matter seem to think, as a bidding war has broken out over rights to the franchise, Vulture reports.
Relativity Media is said to be among the bidders, though the production might end up with Paramount Pictures since license owner World Events Productions recently inked a deal with Nicktoons, and both are owned by Viacom. World Events executive VP Robert Koplar did say that development is moving right along, and plans are still in place for a Voltron movie to be in theaters by 2013 or 2014.
The franchise was in the news last summer, when Atlas Entertainment was working on a Voltron treatment of its own. Producer Richard Suckle revealed some of the team’s plans in an interview with MTV Splash Page. “We’ve been working over the last several months meeting with various screenwriters, and we’re actually on the cusp of securing an A-level screenwriter who’s going to write the Voltron movie,” he said at the time.
“That’s all part of the plan here: reintroducing the brand to the fans who’ve watched over the last 25 years and to a new generation. We are very close to securing a screenwriter who’s going to actually write the feature version — so that’s always been part of the plan.” He also expressed his hope for a 2013 release, echoing Koplar’s recent comments, though this bidding war may well leave Atlas out of the running.
A reintroduction is definitely going to be necessary if a younger audience is going to be roped in. Voltron isn’t quite the “poor man’s Transformers” that Gobots was (sorry Gobots fans … it’s true), but it definitely had much more of a niche following than the Hasbro toy line-spawned franchise. That said, I think there’s still plenty of opportunity to do something great with Voltron. And frankly, Relativity has been putting out a lot of great stuff — I’d be very curious to see how the franchise would do there.
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