Beginning in July 2002, DC Direct blazes a trail into new excitement with DC
COMICS POCKET SUPER HEROES. The POCKET SUPER HEROES are a line of colorful,
pocket-sized DC Universe heroes and villains drawn from DC's spectacular
roster of characters past and present.
"We've had such a strong response from retailers and fans to DC Direct's
action figure line that we couldn't resist introducing a whole new way to
collect the entire DC Universe," says Syndee Barwick, Director - DC Direct.
"DC has such a wide scope of colorful characters that they seemed like a
natural fit for every fan's pockets."
Retailers and fans will get their first glimpse of the POCKET SUPER HEROES
when a sample of the POCKET SUPER HERO GOLDEN AGE WONDER WOMAN figure
arrives in stores in December. Fans can take home their first POCKET SUPER
HERO on December 12 when the SOLOMON GRUNDY DELUXE ACTION FIGURE arrives in
stores, including a free POCKET SUPER HERO GOLDEN AGE WONDER WOMAN.
In addition, retailers will receive one free POCKET SUPER HERO GOLDEN AGE
WONDER WOMAN figure to help generate enthusiasm among customers prior to
ordering. These samples are expected to arrive in stores on December 12,
and the figure will not be available in any other packaging in 2002.
The POCKET SUPER HEROES stand approximately 3" and feature authentic
costuming details and articulation. Packaged primarily in two-figure sets,
they also include a backdrop art and story card with a plastic stand, and
are priced at $9.95 U.S. per set.
"We've planned this program so that retailers and fans would have the chance
to see a sample from the line before orders are placed," says Bob Wayne,
DC's VP - Sales & Marketing. "Retailers should be able to generate
enthusiasm with their customers and assess the sales potential of the line
well before orders on the first wave are due."
The first wave of four POCKET SUPER HEROES will be solicited in the January
issue of Previews (Vol. XII, #1), with the first sets scheduled to arrive in
stores in July. Characters include Dr. Mid-Nite & the Atom, Aquaman & Black
Manta, Green Lantern & Sinestro, and Starman & the Shade.
Further sets scheduled for 2002 release include the Flash & Captain Cold,
Silver Age Wonder Woman & Cheetah, Red Tornado & Firestorm, Dr. Fate & the
Spectre, Cosmic Boy & Saturn Girl, Solomon Grundy & Green Lantern Alan
Scott, and Mon-el & Lightning Lad. The Martian Manhunter comes in a Deluxe
Set with the Silver Age Justice League of America meeting table
(approximately 5" in diameter) with 8 chairs.
The POCKET SUPER HEROES line comes in colorful packaging with a unified
trade dress. The back of each package includes a checklist of upcoming
"Our goal with the POCKET SUPER HEROES is to create as many DC characters as
possible so fans can have their own little universes," says Georg Brewer,
DC's Design Director. "To that end, we've faced a really interesting
creative challenge in designing an iconic, pocket-sized action figure with
sculpted details and attention to the characters' individual costumes."