Making the most of a pricy 30-second spot on broadcast television, Fox used its Super Bowl ad for the Vince Vaughn comedy Unfinished Business to direct viewers online to the red-band trailer, "to see what we couldn't show you here."
That ends up being an F-bomb, a reference to balls and dick, and a shot of bare breasts and Dave Franco's bare butt (which, granted, is likely to launch a thousand GIFs).
Directed by Ken Scott, Unfinished Business follows a hard-working small business owner (Vaughn) and his two associates (Tom Wilkinson and Franco) as they travel travel to Europe to close the most important deal of their lives. However, that routine business trip soon goes off the rails, with unplanned stops at a massive sex fetish event and a global economic summit.
The film opens March 6.