Netflix’s The Umbrella Academy, based on the comic series by Gerard Way and Gabriel Ba, is now available to stream. To celebrate, the streaming service is getting pretty creative with its marketing strategy.
Netflix has commissioned and set up a gigantic umbrella with the show’s logo on Merewether Beach in Newcastle, Australia. It measures over 12 meters wide and six meters high, with a 14-meter handle, according to Pedestrian. To grasp just how big that is, take a look at this photo, tweeted by TV Tonight Australia, which shows a woman walking past the humongous art installation.
It was created by the Australian artist James Dive, who previously worked on Sydney’s Sculpture by the Sea, and will remain on the beach until this Sunday, February 24.
The Umbrella Academy’s official synopsis reads:
On the same day in 1989, forty-three infants are inexplicably born to random, unconnected women who showed no signs of pregnancy the day before. Seven are adopted by Sir Reginald Hargreeves, a billionaire industrialist, who creates The Umbrella Academy and prepares his “children” to save the world. But not everything went according to plan. In their teenage years, the family fractured and the team disbanded. Now, the six surviving thirty-something members reunite upon the news of Hargreeves’ passing. Luther, Diego, Allison, Klaus, Vanya and Number Five work together to solve a mystery surrounding their father’s death. But the estranged family once again begins to come apart due to their divergent personalities and abilities, not to mention the imminent threat of a global apocalypse.
Now available to stream on Netflix, Umbrella Academy stars Ellen Page, Mary J. Blige, Tom Hopper, Cameron Britton, Robert Sheehan, Emmy Raver-Lampman, Adam Godley, Aidan Gallagher, David Castañeda, John Magaro, Ashley Madekwe and Colm Feore.