Ultimate Sports and NBA's Dallas Mavericks Team Up for Collectible Comic Book Promotion

Official Press Release

LOS ANGELES, March 17 /PRNewswire-FirstCall/ -- Ultimate Sports Entertainment, Inc. (OTC Pink Sheets: ULSP - News) announces a deal with the Dallas Mavericks to sell Issue #1 of a collectible comic book series entitled "Full Throttle" exclusively at Wal-Mart. The joint retail and arena promotion is made possible by Ultimate Sports' unique license with the NBA.

The first issue of this promotional series will be available for sale exclusively at 50 participating Wal-Mart stores in the Dallas/Fort Worth Metroplex with an initial purchase from March 22 through April 27, 2003, or while supplies last. A special "American Airlines Center Edition," will be distributed by the Mavs to the first 3,000 fans on March 22, 2003 at American Airlines Center when the Mavs host the Phoenix Suns at 7:30 p.m. CT.

The action-adventure comic book will feature Mavs owner Mark Cuban with Mavs players Dirk Nowitzki, Michael Finley, Steve Nash, Eduardo Najera, Raef LaFrentz, Popeye Jones and General Manager/Head Coach Don Nelson. Mavs broadcasters Derek Harper and Brad Davis, as well as local WFAA sports anchor Dale Hansen and KISS FM's Kidd Kraddick, will make a special cameo appearance. The Mavericks will use their superpowers to battle Gargamon and his illiterate subterranean beasts as they attempt to take over Dallas.

"The Mavericks are an elite team that has become a significant international marketing force led by their dynamic owner, Mark Cuban," said Ultimate Sports President Rick Licht. "The exposure Wal-Mart brings us as the exclusive retailer of our first NBA promotional product with the Mavericks is tremendous. With a story line that focuses on literacy we have created a family oriented product that will solidify the foundation on which to build future promotions. We look forward to breaking new ground and the continued expansion of our company."

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