Although we may have to wait a while to see a new trailer for director Marc Webb's The Amazing Spider-Man, Columbia Pictures has teamed with Kellogg's to provide two new clips from the franchise reboot. The quality isn't the greatest, unfortunately, as the scenes are viewed by pointing a smartphone at the back of specially marked boxes of cereal. Needless to say, it's a step or two beyond finding a plastic prize inside.
There's apparently a third clip floating around, but so far the only two that have surfaced feature Spider-Man demonstrating his web-fu on a knife-wielding criminal, and Peter Parker being awakened on a subway car.
The Amazing Spider-Man, which opens July 3, stars Andrew Garfield, Emma Stone, Rhys Ifans, Martin Sheen, Sally Field, Irrfan Khan, Denis Leary, Chris Zylka, Campbell Scott, C. Thomas Howell, Embeth Davidtz and Annie Parisse.
The Amazing Spider-Man is the story of Peter Parker (Andrew Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Martin Sheen) and Aunt May (Sally Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Emma Stone), and together, they struggle with love, commitment and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance — leading him directly to Oscorp and the lab of Dr. Curt Connors (Rhys Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.