Turner Broadcasting has announced it will eliminate 1,475 jobs, about 10 percent of its workforce, as part of streamlining measures by corporate parent Time Warner that will also affect Warner Bros. Entertainment.

The company, whose properties include CNN, Cartoon Network, Adult Swim and TNT, will make the cuts over the next two weeks through a combination of buyouts, layoffs and the elimination of unfilled positions. According to the Atlanta Journal-Constitution, 975 of the jobs will come from Turner's metro-Atlanta operations; CNN Worldwide will lose about 300.

In a statement issued Monday, Turner characterized the layoffs as "one component of a comprehensive initiative and company reorganization to focus resources and prioritize investment in programming, monetization and innovation as near- and long-term drivers of growth." It noted that 150 new positions will be added "in areas of investment and growth."

Warner Bros. CEO Kevin Tsujihara early last month confirmed cuts across the studio, whose subsidiaries include DC Entertainment, Warner Bros. Pictures and Warner Bros. Television. Although the studio has said only that layoffs will be "substantial," it's thought that as many as 1,000 jobs could be eliminated in that division.

The popular belief is that DC could be spared layoffs by simply not filling some of the positions left vacant when it completes the move from New York City to Burbank, California, in the spring. Warner Bros.'  home entertainment, marketing, distribution and administration units are expected to be among the hardest hit.