The marketing program -- called TOPPS NOW -- sees the release "Preacher" cards in packs of five, on a weekly basis. Capturing key moments from the previous day's episode, the packs will only be available for the 24 hours over at the Topps online store, for $19.99 USD each.
"The TOPPS NOW program is the first of its kind for a television show because it offers fans an immediate collectible," Topps exex Jeff Heckman said in a statement. "Instead of having to wait months for a trading card, they can order it the next day. 'Preacher' has gotten great reviews, and the TOPPS NOW trading cards will make the perfect keepsake for any fan."
"Preacher" airs Sundays at 10/9c on AMC.