Top Cow's "Proximity Effect" launches April 21st

Official Press Release

Los Angeles, April 7th, 2004 - Top Cow Productions today announced the launch of Proximity Effect, its newest original property. The company also announced that for the first time in its history, the first two issues will debut online at no charge.

Plotted by Top Cow's Scott Tucker and drawn by Wizard Artist Contest Winner David Nakayama, Proximity Effect is the story of Lisa and Caleb. Separated, they are human like everyone else, but together they change the world. This adventure will follow Caleb and Lisa as they try to gain an understanding of the source of this power -- all the while trying not to be killed by the good guys or enslaved by the bad guys.

Readers can check out the first two issues of this series, 25 pages and 22 pages respectively, on Wednesday, April 21st (Proximity Effect #1), and on Wednesday, May 26th (Proximity Effect #2). The series will be collected into a trade paperback, filled with additional anthology stories and sporting a new cover by Top Cow founder Marc Silvestri, and will hit comic book stores on June 30th, 2004, for only $9.99 with a total of 96 story pages.

Top Cow will utilize a new and non-traditional marketing strategy to appeal to its traditional fan base, as well as to reach out to new fans. In addition to the unique online launch, a variety of non-comic book marketing partnerships have been formed. These partnerships will give Proximity Effect marketing and exposure well beyond what a typical new release would receive and expand the marketing reach beyond normal comic book channels.

"Proximity Effect is a whole new way for us to do business and we're excited about the long term possibilities," said Matt Hawkins, Top Cow's President. "The relationships being created with marketing partners outside of the traditional business should introduce new blood to Top Cow product and the comic book industry in general. We will be heavily promoting Diamond's comic book locator service as part of this."

Retailers can order the Proximity Effect graphic novel from the June 2004 Diamond Previews catalog, which arrived in stores March 24th. You can check out the series at http://www.proximity-effect.com.

About Top Cow: Top Cow was founded in December of 1992 and currently publishes its line of comic books in 21 languages in over 55 different countries. The company has launched 20 franchises (18 original and 2 licensed) in the industry's Top 10, seven at #1, a feat accomplished by no other publisher in the last two decades. Its flagship franchise Witchblade was TNT's #1 original film of 2000. Virtually all of Top Cow's other properties are in development as feature films, live action television or animation. Top Cow has also successfully licensed and merchandised its franchises into toys, statues, clothing, lithographs, puppets, posters, shot glasses, lighters, lunch pails, wall scrolls, mouse pads, die cast cars, calendars, Christmas ornaments, Halloween masks, trading cards, standees, video games and role playing games.

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