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TOKYOPOP Announces Two Groundbreaking Kids' Publishing Programs

Official Press Release

Los Angeles, CA (May 8, 2006)-In an industry first, TOKYOPOP, the #1publisher of global manga, today announces the launch of tworevolutionary children's publishing programs: Manga Chapters for 6-9year olds and Manga Readers for 8-12 year olds. Comprising tales thatencourage exploration and imagination, TOKYOPOP's highly entertainingManga Chapters and Manga Readers make reading fun while promotinglanguage and literacy skills.

Launching in September of 2006, Manga Chapters combine two immenselypopular formats: chapter books for children who are beginning toread-and manga, the fastest-growing category in the publishing industry.These 96-page books, competitively priced at $4.99, contain simple yetengaging storylines, liberally dosed with spot illustrations and mangathat boost reading comprehension while visually engaging the reader.

Debut titles in the Manga Chapters program include: The GrosseAdventures: The Good, The Bad & The Gassy, created by Annie Auerbach,the author of more than 90 books for children (including the New YorkTimes best-seller Bob's Egg Hunt), and from Eisner Award-Nominee Alex deCampi, Agent Boo: The Littlest Agent-the perfect sci-fi series for younggirls and boys.

Manga Readers, the next level of books in TOKYOPOP's kids' mangaprogram, are designed for mid-grade readers and modestly priced at$5.99. This new, innovative line features youth-oriented stories, in aneasy-to-digest 96-page format-a perfect follow-up to Manga Chapters.Scheduled for release in July 2006 are three diverse titles: Alex deCampi's Kat & Mouse, a tale of two girls who use science and math tosolve mysteries; Josh Elder's Mail Order Ninja, which chronicles theadventure of a boy and his new ninja companion, and from EisnerAward-winner Keith Giffen and comic veteran Shannon Denton (X-Men andSpider-Man), Zapt!-the story of a 12-year-old who tries to squeeze inhis duties as an intergalactic policeman between homework and chores.

According to Senior Editor Nicole Monastirsky, "Less than a decade ago,if you strolled through your local chain bookstore, you wouldn't be ableto find manga anywhere. There was no section, no category, no awareness.But, TOKYOPOP changed all that. We created a category because we saw aneed, and we're doing it again with our kids manga lines, both ideal forreluctant readers and future manga fans."

TOKYOPOP Publisher, Mike Kiley adds: "TOKYOPOP is all about storytellingand we believe that the visual and literary combo is a magical one-twopunch. Librarians and teachers are beyond excited about theseinitiatives because they know these manga programs will motivate kids toread."

ABOUT TOKYOPOP

TOKYOPOP is hailed as a leading youth-oriented entertainment brand andan innovator of manga creation, with a revolutionary artistic visionthat transcends countless platforms. From the introduction of thefirst-ever extensive manga publishing program in North America, to thedevelopment of its manga-originated intellectual properties into film,television and digital entertainment, TOKYOPOP has changed the way teensexperience pop culture. The company's global reach has expanded toEurope and Asia, with recent offices opening in the UK and Germany andupcoming partnerships in Australia and China, in addition to itsoriginal Los Angeles and Tokyo operations. With millions of fans loggingonto www.TOKYOPOP.com, reading itsbooks, and watching its DVDs and television programs, TOKYOPOP'saward-winning catalogue of licensed and original properties has made theompany a visionary in an ever-growing teen entertainment marketplace.Visit www.TOKYOPOP.com for additionalinformation.

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