Thoughts on The Middle Man

So, I'm seeing a lot of ads for the new ABC Family TV series, The Middleman, in comic books.

I think that's cool, as the character first appeared in a Middle Man comic book, written by Javier Grillo-Marxuach with art by Les McClaine.

Here's the thing, though. The ads, which appear IN comic books, do not actually mention that it WAS a comic book!!!

How ridiculous of a marketing campaign is that?! Advertising your comic book related product in the pages of comic books without noting the connection!!

What's the deal?!

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