This General Hospital Product Placement Is a Bit (Doctor) Strange

The venerable soap opera "General Hospital" has been on television for 54 seasons. Since 1963, it has aired on ABC, a network owned by Disney. So while it is perhaps unsurprising that Disney would choose to do a little bit of cross-promotion, something about the execution is a bit odd.

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First some context: Ned and Olivia have sure had their ups and downs. Their relationship really took off when Ned helped Olivia fake the death of her newborn son, Leo. Their friendship became something more when Ned started to make covert visits to Olivia, despite his being in a relationship with Alexis. One would think with all that drama, Ned and Olivia would be content to just spend some time together, but as pointed out on io9, the couple is ready to take things to the next level.

"I miss you," Ned tells Olivia, "I miss us."

"Well you know," Olivia replies without missing a beat, "Doctor Strange is about to hit theaters pretty soon."

"You may be surprised to hear this, but if I can't see that movie with you, I won't see it," Ned answers. Why Olivia should be surprised is left a mystery in the scene, maybe Ned is a well known MCU die-hard? "It won't be the same," Ned continues, "I don't want to pressure you, it's just... how I feel." And as the romantic guitars begin to swell, Ned makes an emotional exit. His amorous gesture definitely works though, as Olivia doesn't let him leave the room without giving him a big smooch.

Major kudos should be given to the actors, Wally Kurth and Lisa LoCicero, who manage to sell the romance of this product placement with the same enthusiasm they bring to faking baby deaths or cheating on spouses.

Olivia is absolutely correct. Directed by Scott Derrickson, and starring Benedict Cumberbatch, Tilda Swinton, Mads Mikkelsen, Rachel McAdams, Chiwetel Ejiofor and Benedict Wong, "Doctor Strange" will indeed be hitting theaters November 4th.

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