AMC has debuted a brief but plaintive promo for the Season 4 premiere of The Walking Dead titled, appropriately enough "Please Help Me."

The 15-second teaser flashes images of the hit drama's main characters -- Rick, Daryl, Glenn and Michonne, among them -- as a disembodied female voice pleads, "Please ... please ... please ... Please help me."

The fourth season of The Walking Dead premieres Sunday, Oct. 13 at 9 p.m. ET/PT with the episode "30 Days Without an Accident."