The ratings for the Season 10 premiere of The Walking Dead have broken a new record, though not a record AMC was banking on.
The season premiere drew just 4 million viewers and a 1.4 rating among adults age 18-49 -- the show's smallest same-day audience to date. This is down 34% from the Season 9 premiere and just below Season 9's penultimate episode, which earned 4.15 million viewers and a 1.5 rating in the same demographic.
While ratings woes for The Walking Dead have plagued the series for the past few years, the AMC zombie series isn't the only one facing the same problem. As more and more viewers flock to services that allow them to catch up the day after an episode airs, ratings for shows across the board are seeing dips in numbers. This, coupled with an influx of new streaming services and viewers cutting the cord, is drastically changing the landscape of ad-supported television as a whole.
The Walking Dead stars Norman Reedus, Danai Gurira, Melissa McBride, Josh McDermitt, Christian Serratos, Jeffrey Dean Morgan, Seth Gilliam, Ross Marquand, Khary Payton, Cooper Andrews, Avi Nash, Samantha Morton. The series airs Sundays at 9 p.m. ET/PT on AMC.
(via The Hollywood Reporter)