Long before it officially premieres later this month, some fans will get to see midseason premiere of The Walking Dead one week early.
Before the Super Bowl begins, the next episode of The Walking Dead will premiere on AMC Premiere, AMC's subscription streaming service, sometime during the afternoon on Feb. 3.
While is going up against one of the biggest events in sports, albeit in on-demand streaming form, might seem like a hefty gamble, this is similar to something AMC has pulled off before.
Back in October, the show's Season 9 premiere, “A New Beginning,” was put on AMC Premiere a day before its broadcast. Although the ratings dipped to to an all-time low for the show, there was a spike in subscriptions for Premiere.
AMC Premiere costs $5 a month, a generous number compared to other streaming services such as Netflix and Amazon. It's offered as an add-on to cable or satellite packages from Comcast, YouTube TV, Dish, DirectTV or most other providers.
The midseason premiere picks up where the last episode of Season 9 left off and sees the residents of Alexandria begin to come to terms with the ghastly threat of the Whisperers. The episode, titled "Adaptation," is also directed by the show's special effects artist Greg Nicotero.
The Walking Dead stars Norman Reedus, Danai Gurira, Melissa McBride, Khary Payton, and Jeffery Dean Morgan and airs Sundays at 9 p.m. ET on AMC. The series returns for the second half of Season 9 on February 10.