The worst side effect of publicizing your superhero efforts apparently isn't widespread mockery. No, it's attracting the attention of potential arch-nemeses.

Case in point: Cincinnati's self-appointed protector Shadow Hare, whose mission to patrol the mean streets of the Queen City received air time last week on CNN.

The masked defender and his teammates in the Allegiance of Heroes apparently weathered the laughter of television anchors, Cincinnati residents and the online minions. But can Shadow Hare survive ... the Consortium of Evil?

Io9.com points out that the mysterious E, a member of the equally mysterious Consortium, is determined to learn Shadow Hare's secret identity -- at any cost!

Okay, not any cost. It's more like $10.

On Tuesday E placed an ad on Craigslist offering the reward for the identity of Shadow Hare. (The ad since has been removed.) That's right, Our Hero already has a bounty on his head.

So far, there's no response from the Allegiance of Heroes, the World Superhero Registry, or the Guild of Calamitous Intent.

Developing ...