The Marvel Experience, the $30 million high-tech traveling theme park, has abruptly come to the end of the road.
The Associated Press reports the "hyper-reality" show announced Sunday that Philadelphia, intended as the kickoff of its summer tour, will be its only stop. Planned multi-day runs in New York, Chicago and St. Louis have been canceled, but no reason has been given. Refunds will be available.
Announced in August 2013, The Marvel Experience was described as a “first-person superhero adventure,” with audiences becoming part of the action through state-of-the-art multimedia technology, including a 4D motion ride and 3D-animated features. Covering more than 80,000 square feet, the attraction resembled a S.H.I.E.L.D. mobile command center, with a six-story dome.
The AP characterizes the cancellation as "another black eye" for co-producers Michael Cohl and Jeremiah J. Harris, the team behind the big-budget Broadway flop Spider-Man: Turn Off the Dark (plans to reopen that show in Las Vegas have yet to materialize). Marvel and Los Angeles-based Hero Ventures produced the tour.
The Marvel Experience held previews in December in Phoenix before moving on in January to Dallas and San Diego; a scheduled stop in San Francisco was postponed until spring 2016. The show underwent a retooling before reopening, later than planned, June 24 in Philadelphia.