The Interview is breaking records after just a week of rather unconventional release.
The Sony Pictures comedy, which grossed $2.8 million over the holiday weekend in limited theatrical release, is now the highest-grossing offering on YouTube and Google Play, according to The Hollywood Reporter. The film is the most successful major Hollywood release to hit theaters and online outlets at the same time.
Originally planned to premiere on Christmas on more than 3,000 screens, the Seth Rogen/James Franco was pulled from release after major theater chains balked in the wake threats of violence of violence by hackers the U.S. government believes were employed by North Korea. The Interview depicts a fictional assassination plot against North Korean leader Kim Jong-Un.
Independent theaters quickly stepped into the void, allowing the film to debut on Christmas in 331 cinemas while receiving simultaneous release online through YouTube, Google Play, Microsoft's Xbox Video and Sony's own dedicated website. Apple's iTunes came on board days later. The comedy has earned $15 million from online rentals and purchases.