While it's definitely fun to buy into the outlandish corporate malice of a company like The Boys' Vought International, it's actually harder to be soulless than people might think. This is especially true in an era that demands so much from big companies, the least of which being transparency. Though Vought's dealings may fade nicely into the background for the sake of narrative, they also seem to fall short when a more logical lense is applied to their methods. To give an appreciation for just how hard it is to be bad, or even just to run a business in the age of protest, here are 10 things about the evil corporation that make no sense.
10 If They Made So Much Money Dealing Compound V, Why Haven't More People Heard of It?
In the real world, conspiracy theories about the U.S. government's involvement in the drug epidemic are everywhere. You could walk only a few yards before tripping and falling over such a claim. The fact that more people don't already suspect that Compound V is a thing is surprising. It seems to have done a lot more to change the America depicted in The Boys than real world drugs, so it only stands to reason that even more people would have caught on by now than have.
9 They're A Corrupt Monopoly, But Most People Think They're Not So Bad
And in today's world, that seems hard to believe. Most young people today can't stand corruption and big media empires, though most also still love the content coming out of these powerhouses. The fact that Hughie hadn't encountered a radical anti-Vought citizen--- maybe a coworker or guy he always ends up sitting near at the pub--- makes no sense. Suburban guys at pubs love trashing corporations, and have since pubs were invented. It shouldn't take a former fed and outlaw to shake people of the idea that the Disney of superheroes isn't as nice as it seems.
8 They Have No Clearly Defined Niche
Vought seems to be doing everything, and everything more or less equally. Where did they start? What were they known for at first, and how has that evolved now that they've got their hands in so many different markets? A major corporation can't afford to be as fringe as your hometown's lawn equipment resale center, but some indication into what Vought does aside from just "superheroes" would be nice.
7 They Have No Interns
Everybody has interns. Everybody needs interns. If Vought isn't wealthy enough to afford lead wall lining to keep Homelander from peeping at his creepy lover-mom, they aren't wealthy enough to pay an entire staff at least $45,000 a year to do what they could have an intern do for pennies. Vought should be bustling with overenthusiastic college students in matching Vought-brand t-shirts, but instead, the halls seem mostly dead. More room for Homelander to creep around in, it seems.
6 Their Merchandising Budget Seems Excessive
All that A-Train merch and he isn't even a top-tier hero? Try to fill a childhood bedroom with only Martian Manhunter memorabilia and see how quickly you turn to Etsy for some unlicensed products to fill out the space. It might be assumed that Vought's illicit Compound V sales has left them with pretty much unlimited funds, but they're still a business. A lot of Vought's merchandising decisions make about as much sense as giving Black Noir his own line of scented soaps.
5 It Seems Like a Company This Big Would Have Been Affected By "Me Too" Sooner
The one glimpse of real-world consequence Vought faces is the subplot where Starlight outs The Deep for sexual harassment. "Me Too" is topical, so it makes sense that The Boys would use it as the hot button issue that threatens to undo all that Vought has worked for. But Starlight isn't the first girl a Vought Supe has taken advantage of, and with powerhouses like Bill Cosby being on the cutting edge of the real "Me Too" movement at the start of the decade, it makes sense that a fictional powerhouse like Vought would have had women cause a stir long before now.
4 It's 2019: Why Isn't Their Super-Team More Racially Diverse?
There's A-Train, then nothing. We know that everything virtuous about Vought is fabricated, but to not think to assemble a Seven that's more culturally eclectic--- and to not be pressured to by civil rights groups--- doesn't really add up. The Seven seem to be the biggest group of heroes in the country if not the world, and the go-to tactic for most brands of that size has become to push faces that reflect those of consumers. Anything less is just bad business, and Vought doesn't do bad business.
3 Seven High Profile Clients Isn't Enough to Build an Empire
Have you ever met somebody who develops and maintains personal brands? How about an entire corporation? Even companies with only a handful of people have a dozen or so clients coming regularly in and out of their doors. A company Vought's size should be managing hundreds of heroes A or even S-Class heroes, without question. Yes, they have more to their name than just The Seven, but no one nearly as notable.
2 If Everybody at Vought is Evil, Why Don't They Have a Higher Turnaround?
One thing about a toxic work environment? It makes good people quit. Those who have found success at Vought seem to be able to play the game, but we only really see Starlight struggling to adapt to the company's cutthroat and heartless culture. Of course a lot of this is the overblown pessimism of many mature superhero stories that were prominent around the time of the original Boys comic run. In real life, though? Evil companies get blasted on social media.
1 Where Are The Sister-Organizations and Subsidiaries?
Vought does business with other hero-focused organizations like Capes for Christ, but doesn't seem to own any businesses on the books that would have feasibly helped grow their brand in the stages between their early years and where they are now as a mega-corporation. Especially as a major conglomerate, Vought should be swallowing up smaller companies like they're nothing. Nike owns both Converse and Air Jordan, but we're expected to believe Vought exists under one giant Vought brand? I don't think so.